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The case also describes in detail the lean startup methods used by the new product team, but in a resource-rich environment, unlike an entrepreneurial firm. TurboTax is a tax preparation software package and is one of the most popular income tax preparation software packages in North America. Get started Install or update products Install or update products Solutions to help you install and update Intuit products. As the project unfolds, many of the barriers that inhibit innovative in large companies-conflicting incentives, competition over decision rights, the inflexibility of core processes-are revealed. The cycle of product development transpires within the larger, corporate context of Intuit, where founder Scott Cook has been attempting to transform the enterprise into a leaner, more innovative company. The new product-TurboTax Personal Pro-connects consumers with professional accountants online, allowing them to have their taxes prepared by a professional. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units-professional tax software, sold to accountants and the consumer-focused TurboTax product. Intuit, TurboTax and TurboTax Online, among others, are registered trademarks and/or service marks of Intuit. The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods. Advertiser disclosure TurboTax Review 2023 TurboTax is one of the more expensive online filing products, but its ease of use and human help options are noteworthy. Save up to 20 on TurboTax Federal Products.
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